PARKME
ParkMe is a new approach of parking
ParkMe is a mobile app that connects people who have spare parking spaces to people who need them.
COURSE PROJECT | 10/2015 – 11/2015
It's a course project for CMU HCI Interaction Design Overview. I worked in a team of 3 Interaction designers. I am the main UX designer in the team.
Challenge Statement
Most urban neighborhoods in the US consist of retail and dining areas surrounded by houses and apartments, and many of these have hospitals that escalate parking challenges.
One example close at hand in the Pittsburgh neighborhood of Shadyside, which has many house with driveways, small and mid-sized apartment buildings with off street parking, and a UPMC hospital and cancer research center. Lots of people want to go to Shadyside to shop and eat, but these people can rarely make use of privately controlled, off-street, residential parking.
Who are our users?
SPOTLORD
Madeline
Madeline is lived in a neighborhood which is full of restaurants and boutiques. However, the biggest problem with the neighborhood is a lack of parking for all the people that now come to eat and shop.
She is going to retire and want to spends more time with her daughter and her cute granddaughter. She wants to use her extra parking spots to earn extra money after her retirement.
SPOTTER
Avery
Avery is a nurse worked in a hospital. Avery has a shift that rotates every four months: morning shift (7 to 4), evening shift (3 to midnight), and overnight (11 to 8am) shift. Avery loves her job, but she hates working late shifts, and she hates having to find parking.
She knows there is a garage in hospital. However, it’s expensive to her. She hates to waste 20 minutes on parking every morning of her morning shift. Also, she wants some safe and cheap place for her new car.
What about...
We build a platform for parking spot hunter to take advantage of spare private sparking space?
Ecosystem Collection Map
We decided 3 Ideas for future implement:
NEED 1: Finding and scheduling a spot
NEED 2: Value exchange (payment)
NEED 3: Comfort with lessee
STORY BOARD
PARKING SPACE TYPE
User two types of sparking space type to fulfill different user needs
A NEW CHALLENGE POPS UP
Integrate Hardward
We are thinking about what if we could integrate a hardware into our system, which could track the spot status and be as a branding at the same time.
How it works?
Wireframes | 1st Iteration:
One app , Two groups of users
We decide to have our app’s primary focus on schedule a long time spot. It’s the main feature of our app. Based on it, we designed our interface from our storyboards and scenarios.
Also, the app should provide different views for “spotlord” and “spotter”.
At this phase, I reorganized our user needs and our team had a discussion on them, like ‘what kind of information a spotlord wants to see each time he opens this app‘ or ‘For long term schedule, how many filters a spotter should provide‘, etc.
Spotlord’s View
Based on persona spotter Madeline, she wants to share her personal driveway and earn extra money. At the same time, she concerns about the security problem.
Thus, at the first screen of the spotlord, the app shows the details about the spot status. On the other hand, the new request list tab is only one click away.
It provides all essential information and builds a comfort and reliable impression to the spotlords.
Spotter's View
For spotter, the app should provide them long term parking scheduling, also, the spontaneous parking.
For long term scheduling, the reliability of the spot’s owner is essential to them.
On the other hand, booking a spot as quickly as possible is their primary requirement.
Brief Interaction Map
Visual Design
Color Palette
‘link’ the two groups
I am the main visual designer for the team. Since there are two groups of users (Spotter & Spotlord) for our app. I decided to have a similar but not identical color palette for the two sides. It makes them link to each other, but users can immediately figure out which mode they are using.
For the main color choice, I picked a navy blue to build a calm atmosphere. Based on it, the light orange and jade blue to make it lively and vivid.
2nd Iteration
Explore and improve
After first round playtest, our testers provides good feedbacks on our idea and overall interaction. However, they think some interfaces are too distracting to concentrate on actions. At the same time, they want to have a more complete experience (e.g. how to manage the spot as a spotlord, etc).
Thus, I did second iteration based on the feedbacks:
